Our Sweet Spot

We create innovative, effective and compliant shopper marketing campaigns backed by data-driven analysis and insights.

01

Strategy

Successful shopper campaigns require sound strategies, based on real insights & informed by data.
From getting shoppers in the door, building baskets and cross-merchandising, we understand how retailers work.
We understand shopper behavior. And, more importantly, we know what makes them buy.
We can answer the all-important questions “How effective was this program” and “ Did it drive sales?”
We measure campaign performance and provide recommendations for future programming.
Sometimes you need to not only be executional, but inspirational.
We know compliance inside-and-out. That means our clients do, too.

02

Engagement

Quality consumer connections come from authentic and meaningful interactions with the brand.

It’s not all fun and games. Okay, well, maybe it is. From “scratch-and-win” to “pop-a-shot” to “spin-and-win” – we know how to turn games into engagement.

We know the ins, outs, ups and downs of how to get consumers thinking.

Unique web, social & Text-to-Win experiences can be powerful ways to engage and excite consumers.

We are industry leaders in developing coupon strategy and managing the coupon process from creation to retail appearance.

We develop compelling point of sale material that engages the shopper and motivates them to take action.

We have deep experience with pretty much every shopper platform in existence, e.g., ibotta, Quotient, etc.

Safeway, Albertsons, Kroger, Target, Speedway, Circle K, you name it. If they have a loyalty app, we can handle it.

03

Technology

Powerful digital solutions to help clients plan, execute, and maximize engagement with shoppers.
Utopia™
Our state-of-the-art platform lets our clients track campaign performance in real time.

ORA™

Our online ordering portal allows sales teams to request selling material in under three minutes. That leaves more time to focus on building retailer relationships.

Shop. Snap. Earn.SM

Our industry-leading, web-based, customizable mobile rebate and loyalty rewards platform provides shoppers with value added incentives.

Our Clients

We are honored to have worked with, and produced innovative and highly effective work for some of the most iconic brands in the world.

Let's
Connect

Avid Marketing Group
100 Corporate Place
Suite 200
Rocky Hill, CT 06067
860.436.3004
©2021 Avid Marketing Group