On-Premise Mobile Rebate Results

Objective: Drive Sales and check ring at key 
on-premise accounts


Solution: Develop a mobile rebate program that rewards patrons with cashback for purchase

Results:

  • Average check ring of $54.35
  • 68% incremental purchase (the first drink received the discount and any additional drinks purchased after were full price)
  • Redemption rate of 26% - over 5X higher than performance benchmarks
  • Successful bar/restaurant sell in secured future menu placement
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