I’ve been working with AMG over the last four years on developing both tie-ins to national and account-specific programs that include sweepstakes, consumer offers, cross-merchandising, coupons and special projects. In my experience, they have proven to be a world-class company regarding creativity, design, forecasting, processing, etc. Their attention to detail and follow-up makes working with them a pleasure.
I consider them a true partner in my business needs
Incentivize your shoppers with in-store savings that drive displays and make your products stand out on the shelves. AMG’s sophisticated process allows you to deliver beneficial shopper savings to the market without all of the heavy lifting. Whether developing a national initiative or a localized targeted promotion, our team will handle the activation soup to nuts. This includes creative development compliant with brand guidelines and all applicable legal restrictions; barcode creation and verification; third party administration with your fulfillment house and production of promotional materials quickly and cost effectively.
Program performance tracking and analysis is another of our vital services, as we offer our clients deep insights on how each unique offer performs in-market. We pride ourselves as coupon and rebate experts and have mastered the art of executing powerful programs in-market quickly, efficiently and accurately.
New digital channels are emerging constantly, giving you the capability to reach your shoppers with highly-targeted and brand-relevant messages in environments they know and trust. Whether your goals are to reward brand loyalists, promote trial or drive volume, our dedicated digital coupon and sweepstakes platform allows you to interact with shoppers pre-store, awarding them with valuable savings and/or prizes. Our platform features geo-targeting capabilities and can be coupled with an age-gate for legal compliance. Accessing the internet, your shoppers can also select digital offers to print right from home, keeping your brand top-of-mind on their next shopping trip! After determining your goals and budget at the onset of the campaign, we will activate an impactful and effective strategy in the digital arena.
For nearly three decades, AMG has been conceptualizing and executing innovative sweepstakes and contests driving shopper engagement, retailer satisfaction and - ultimately - sales lift. As experts in the adult beverage and CPG categories, our team confidently produces compliant sweepstakes and contests programs efficiently and effectively. Our flexible and scalable programs ensure that you reach shoppers in the right place, at the right time with the right message. Our approach may also incorporate mobile messaging while targeting shoppers for in-store promotions and leveraging the most effective digital platforms. We’ll manage your program from strategic development to analysis - handling everything from legal rules, to hosting of the entry channels, winner selection, prize fulfillment and all requirements in between.
Stop your shoppers in-store to influence buying decisions with AMG’s impressive POS strategies. Strategic and executional excellence at retail requires industry knowledge and precise planning. Our point-of-sale programming – which can be standalone or incorporated within our clients’ in-store, digital and sweepstakes promotions - pulls from a strong understanding of the brand’s consumer, store size and space limitations, shoppers’ line-of-sight, in-store placements and brand identity. Leverage POS expertise to enhance your programming successes with AMG.
Shared interest and equity can multiply the effect of your shopper marketing initiatives. Selecting the right partner to help deliver value added programming to your promotion will accelerate retailer acceptance, display execution and sales velocity. We’ve produced hundreds of programs for brands in many CPG segments. Combining existing and new relationships with our cutting edge tools and services enables these programs to provide impact at the point of decision.
Our comprehensive reports not only include basic production costs and redemption rates but can be customized to include sales lift and Nielsen/IRI data to help the brand and field teams evaluate the success of the campaigns. With our in-depth analytics, AMG can help you select the right program to deliver the highest ROI against your KPIs. Reports are available ad hoc or through our online tool.
AMG developed the Online Retail Activation system (ORA™) to provide clients a centralized location for coupons, rebates, sweepstakes, point-of-sale, digital and more, for both national and local programs. Designed specifically for the CPG industry, ORA is truly a unique and empowering platform that transforms promotional execution into a more efficient and streamlined process. The system serves as a centralized database and reporting hub for brand, legal, finance and field sales, providing information from the development of the program to delivery. ORA is not just an ordering system - it’s an entirely new turnkey solution for activating shopper marketing programs.